Welcome to Module 1.

In this module we talk about the resource mobilization strategy. We realize that you have just introduced a resource mobilization strategy, so you will likely not be involved in writing a new one soon, but we still think, it is important for all of you to understand how a good strategy is developed and what goes into it. Furthermore, many of you expressed very high interest in understanding the development of a fundraising strategy in the survey, so we hope this module gives you a clearer understanding.

In this module you will learn:

-         What is a resource mobilization strategy?

-         Why is it so important?

-        What fundraisers can learn from businesses?

-        How can you develop a resource mobilization strategy?

When you finish the module, you have to pass a test with at least 80% to be able to finish the course. In the workbook exercise, you will put everything you learned into practice. If you have any questions, please let us know at [email protected] and we will support you!

Let´s get started!