Storytelling in Fundraising: A 3-Hour Online Bootcamp
Learn how to turn real stories into powerful fundraising tools
Have you ever heard a story that stayed with you long after it ended?
Stories help us understand each other. They invite us into someone else’s world, touch our hearts, and inspire action. In this 3-hour online workshop, you’ll learn practical, step-by-step methods to discover your most powerful stories, shape them with intention, and share them in ways that create genuine connection—and spark support.
Fundraising is about more than forms and figures.
It’s about people: real lives, real challenges, and real change. When you tell a true story from your work, you offer your audience a chance to walk in someone else’s shoes. That feeling of shared experience builds trust—and moves people to give.
You’ll start by understanding why storytelling works (and how our brains are wired for it). Then, through hands-on exercises, you’ll learn how to:
- Identify your strongest stories hiding inside your organization
- Align each story with your communication and fundraising goals
- Shape compelling narratives that feel natural and deeply human
Event Details
Date: 10 July 2025 (Thursday)
Time: 11:00 AM - 2:00 PM (CET)
Fee: $150
Online: ZOOM
By the end of the session, you won’t just understand storytelling—you’ll be ready to do it, confidently and ethically.
What You’ll Learn
Module 1: Introduction to Storytelling
- What is storytelling, and what parts make a story complete?
- Why do stories connect so deeply with our feelings?
- How can you use stories to inspire donations and support?
Module 2: Your Communication Goals
- Why defining your goals and audience is the first step many skip
- How to decide what you want to achieve before choosing a story
- Exercises to sharpen your message and match it to the right people
Module 3: Building a Good Story
- The simple structure that almost every great story follows
- How the “hero’s journey” can guide your fundraising narrative
- Key elements that make a story believable, memorable, and motivating
Module 4: Practical Application
- How to pick the best stories to meet your goals and reach your audience
- Tools and tips for uncovering true stories within your organization
- Hands-on exercises: craft, test, and refine your story in real time
Who Should Join
- Fundraisers wanting fresh, hands-on skills
- Communications and marketing professionals in nonprofits
- Team leaders who seek to deepen donor engagement
- Anyone ready to turn data and facts into human stories
Ready to tell stories that spark real support?
Seats are limited—reserve your spot today and start your journey to “storyselling” success!
Course Curriculum
Your Instructor
Eva is based in Germany and has worked for nearly a decade with NGOs on the grassroots level in Nepal in the field of capacity development and promotion of sustainable agricultural practices. Before that, she worked in South America and Europe with different organizations. She holds a Ph.D. in geography and her field of research was sustainability and inclusion in development projects.