Developing a Fundraising Strategy in Time of Coronavirus

Having a fundraising strategy was always important and a factor that determined the success of any organization, but during the Coronavirus pandemic, it became even more crucial. Without a fundraising strategy, organizations are not equipped to weather these challenging times and to keep fundraising even when the available funds get scarcer. If you want to succeed in the future, your organization needs a fundraising strategy to survive in challenging times!

A good fundraising strategy will answer the following questions:

• How did you conduct fundraising in the past and which lessons can you learn from it?
• Where do you want to go in your fundraising? What are your financial needs?
• How do you want to get there?

It will also equip your organization with a work plan for all tasks related to fundraising and will ensure that everybody knows their responsibilities. It will determine if your fundraising is on stable feet, or if you need to extend it to deal with a future crisis. Especially in these times where people are scattered all over while doing home office and communication can be an issue, such a strong plan is going to help you to still grow strong!

In this free course, we will discuss the plus points of having a strategy and the most important steps you have to take to put one in place. You will learn to understand why the success of an organization – particularly in times of crisis like the current one – is so closely tied to strategic thinking within the organization and how you can take advantage of that.

What will you learn from this course?

• To analyze your organization's past fundraising efforts to extract valuable lessons and insights.
• To create a comprehensive fundraising strategy that outlines the steps, tactics, and timeline for achieving your fundraising goals.
• To develop a work plan that assigns responsibilities within your organization, ensuring everyone understands their role in the fundraising process.
• To discover strategies for maintaining strong communication within your organization, even when working remotely or in dispersed settings.

Who should take the course?

• NGO managers and executive directors
• Fundraising and development professionals for local and international NGOs
• Non-profit consultants and consulting firms
• Fundraisers for local NGOs and small organizations
• Fundraisers for a cause close to their heart
• Students

Philantropia is an Approved Provider for Continuing Education in Fundraising. Full participation in “How to Develop Fundraising Strategy in the Times of Coronavirus” is applicable for 1 point in Category 1. B – Education of the CFRE International application for initial certification and/or recertification. CFRE is an independent certification for fundraising professionals that aims to set standards in philanthropy through a valid and reliable certification process for fundraising professionals.

Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and the (educational program title) was not developed in conjunction with CFRE