Corporations play a growing role in the world of Philanthropy and Giving! Maybe you even know some NGOs who have received substantial grants from corporations and who are benefiting from this partnership. There is huge potential for organizations to work together with corporations and businesses, as they have much more to offer than only financial support.
But if you have ever tried to get such a cooperation, you probably also know that it is not as easy as it might look from the outside. Many cold emails go unanswered, other times the corporation says they have already spent their budget or simply have no interest. So how can you tap into this huge potential for your NGO and also benefit from the resources in the corporate sector?
One problem is, that we talk a different language in the NGO sector and that we mostly have a very different organizational culture. If you use the same tools you have learned for fundraising from established donors with corporations, you will probably encounter a problem – they don’t understand you. To be successful, you have to learn their language, understand their intentions and present yourself in an attractive way. How do you do that? Well, this is what we are here for.
We have developed a comprehensive online course to teach you how to approach corporations and how to turn these contacts into fruitful cooperation. Our trainer Christopher has fundraised from corporations for the last 10 years and shares his experiences from the field with you in a series of interviews. In the course we will cover the following topics:
- Corporations Growing Role in Giving
- Corporate Motivations for Giving
- Vetting & Ethical Considerations
- How to identify a potential partner
- Developing a Contact Strategy and Sales Pitch
After finishing the course, you will have a sales pitch for corporations that you want to contact and will have a much better idea of how to talk to them to make your point. You will know how to successfully incorporate corporate funding in your fundraising strategy and what you have to look out for.
Philantropia is an Approved Provider for Continuing Education in Fundraising. Full participation in "Fundraising from Corporations" is applicable for 2.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. CFRE is an independent certification for fundraising professionals which aims to set standards in philanthropy through a valid and reliable certification process for fundraising professionals.
Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and the (educational program title) was not developed in conjunction with CFRE International.
Hi, my name is Christopher. I am a development professional with 17 years of field experience. I have been exclusively focused on fundraising for the past 13 years, having raised more than $140 million for local and international clients in the Middle East, Europe, Africa, and Asia. I specialize in fundraising from institutional and non-traditional donors.
StartPart 1: Corporations Growing Role in Giving (17:08)
StartPart 2: Corporate Motivations for Giving (10:56)
StartPart 3: Vetting & Ethical Considerations (11:49)
StartPart 4: How to Identify a Potential Partner (9:26)
StartPart 5: Developing a Contact Strategy and Sales Pitch (13:52)
StartPart 6: Exercise (8:12)