Masterclass: From AI Experiments to Everyday Impact in Fundraising

When we hosted our masterclass on Artificial Intelligence in Fundraising in April, the response was remarkable. Participants discovered how AI can support donor communications and fundraising efficiency. Yet one question kept coming back: "How do we actually integrate AI into our daily work?"

Many organizations have already experimented with AI. They have tested ChatGPT, generated content, and explored different tools. But moving from occasional use to meaningful implementation is where the real challenge begins.

The greatest value of AI is not in producing another email or social media post. It is in helping fundraising teams save time, reduce repetitive work, improve consistency, and create more capacity for building donor relationships.

In this practical two-hour session, Dr. Eva Wieners will demonstrate how fundraisers can identify meaningful applications of AI within their own work, develop tailored system prompts for specific tasks, and integrate AI-supported processes into their daily routines. Participants will also explore how AI can be embedded within their organizations to improve efficiency, reduce repetitive work, and create more time for activities that require human expertise and relationship-building.

Whether you work in a local NGO, an international organization, or a fundraising consultancy, you will leave with concrete ideas and practical tools that can be applied immediately.

What You’ll Learn:

• Identifying areas of application for your own fundraising and communications work
• Understanding where AI can be used effectively to save time, improve quality, and increase efficiency
• Creating your system prompts for specific work processes and recurring tasks
• Refining and improving system prompts to generate more relevant and reliable outputs
• Integrating AI-supported processes into your daily workflow
• Understanding how AI can be embedded within your organization to support long-term effectiveness

Throughout the session, participants will explore practical examples and implementation approaches that can be adapted to their own organizations.

Who Should Attend:

• NGO Managers and Executive Directors
• Fundraising and Development Professionals for Local and International NGOs
• Non-Profit Consultants and Consulting Firms
• Fundraisers for Local NGOs and Small Organizations
• Individuals Fundraising for Personal Causes
• Students interested in the field of fundraising

What's Included:

• Access to the recording of the session
• Certificate of Completion
• Unlimited access to the course materials anytime, anywhere
• Practical frameworks and examples that can be applied immediately

What's Not Included:

• Any hidden additional costs to join the course – what you see is what you get!

AI is no longer a future trend. The question is no longer whether fundraisers should use AI, but how they can use it effectively.

Join this masterclass to learn how to transform AI from an occasional experiment into a practical tool that saves time, strengthens fundraising operations, and allows you to focus more of your energy on what matters most: building relationships and creating impact.