Online Fundraising

Online fundraising has become an essential part of philanthropic work and resource mobilization today. Digitalization has always been influential in this sphere, shaping how donors are identified and engaged, and how fundraising is conducted as a whole. This has been especially true since the COVID-19 outbreak, as more and more people have realized how crucial it is to have an online system and strategic approach in place to keep their organization operating and continuing their work. Familiarity with digital platforms and online tools has become essential in all areas of life and it is vital for organizations to familiarize themselves with the opportunities online fundraising provides. If you want to be successful in the long term in today’s fundraising landscape, it is essential to build your online skills, to have a solid strategy, and build a strong distinct online presence.

What will you learn from this course?

• Essentials and importance of online fundraising
• What is unique about online fundraising
• Critical tools and strategies for online fundraising
• Using the nature of online fundraising to maximize your fundraising success

This course consists of:

• Video lectures with tips and tricks from our instructor Dr. Eva Wieners, who shares their experience and insight from more than a decade in the fundraising field
• A quiz that will make sure you understand everything you need to know
• A cheat sheet with all the important information for when you are in a hurry
• A workbook that will help you to implement what you’ve learned in your organization

Who should take the course?

• NGO managers and executive directors
• Fundraising and development professionals for local and international NGOs
• Non-profit consultants and consulting firms
• Fundraisers for local NGOs and small organizations
• Fundraisers for a cause close to their heart
• Students

Philantropia is an Approved Provider for Continuing Education in Fundraising. Full participation in “Online Fundraising” is applicable for 5 points in Category 1. B – Education of the CFRE International application for initial certification and/or recertification. CFRE is an independent certification for fundraising professionals that aims to set standards in philanthropy through a valid and reliable certification process for fundraising professionals.

Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and the (educational program title) was not developed in conjunction with CFRE International.